WooCommerce VS Magento on eCommerce Usability

WooCommerce VS Magento on eCommerce Usability

Both WooCommerce and Magento have been taking up significant market shares. Being two of the most popular ecommerce tools with millions of followers relying on, they not only share many aspects in common but also have their own unique highlights. In order to meet many readers’ requirements of an all-round comparison between them, this time we spare every effort to accomplish this comparison.

Before writing this article, we have done lots of works. In specific, we have respectively utilized the two ecommerce platforms for months and reviewed thousands of real users’ comments. Finally, according to all the useful information we have gathered, WooCommerce and Magento Community Edition are picked out to make a full-scale comparison.

Pricing and Requirement

Both WooCommerce and Magento Community Edition are free to download and use. So you just need to follow the user guides to download and install them. Moreover, before you install WooCommerce, you need a reliable server to host your site at first. In specific, you must meet some minimum server requirements, including PHP 5.2.4 or above, MySQL 5.0 or above and the mod_rewrite Apache module.

There are also some system requirements of Magento. In detailed, Apache 1.3.x, Apache 2.0.x, Apache 2.2.x and Nginx are its supported web servers. Besides, it requires your hosting package include PHP 5.2.13 – 5.3.24 and MySQL 4.1.20 or later. If you want to upgrade the existing installs and have more extensions, both of them offer you lots of documentations and tools as approaches.

Website Design

woocommerce vs magento website designPeople prefer to use responsive themes to make their sites unique. As for this aspect, the former one is easy to integrate with WordPress themes. Moreover, except for a few free themes, other premium and optimized themes are charged. They have many demos for you to refer to and choose a suitable one. Moreover, you are able to edit CSS and create options and styles of your website without any knowledge of code.

Magento which greatly shortens the time of obtaining a rich-featured and stunning site enables you to manage multiple online stores with only one admin area at the same time. Besides, the content management system enables you to create and manage various pages. You also have the ability to install a Magneto theme to have a specialized and beautified site.

Shipping and Payment

Both of them support you to offer customers free shipping or flat rate shipping. As for this aspect, WooCommerce offers integration of many shipping gateways like FedEx, UPS and Purolator and some free tools like ordoro and ReadyShipper, which brings you much convenience of shipping management. However, you may spend more for many charged shipping extensions, such as Postcode/Address Validation and Shipwire.

Magento integrated with a large number of shipping modules gives you access to real-time carrier rates. In detailed, you are able to ship various products to multiple addresses in one order and track shipping situation for every order. As ecommerce platforms coming with one-page checkout, they all support quite many popular payments covering PayPal, Amazon, Google checkout, credit card and much more.

Marketing and Reporting

woocommerce vs magento marketing and reportingIt is indispensable for a conductive ecommerce solution to help online business owners adjust marketing strategies and promote sales. Woocomerce lays emphasis on assisting you to create coupon campaigns and discount options. On the other hand, Magento is focused on offering plenty of marketing tools like catalog promotion pricing, multi-tier pricing, customer group-specific pricing and others.

As far as reporting is concerned, both of them offer comprehensive reporting covering product sales, customer reviews, stock level and store performance. However, the latter one may win slightly in have more analytics like tax report, returned product report, tags report and much more.

Technical Support

Unlike other ecommerce solutions, WooCommerce does not have a dedicated support unless you purchase an extension. Furthermore, you have to depend on its forums and documentations to get some useful advice. Moreover, referring to the answers in FAQ is a sensible way to handle your problems.

Like the former one, Magento also does not offer customer support via email, phone, live chat or any other. In specific, it carrying with community-based support provides you knowledge base, Magento wiki and Magento forum to solve common issues.


woocommerce vs magento summaryBased on our in-depth comparison above, we are able to conclude that both of them are trustworthy ecommerce solutions. To be specific, if you already have a WordPress site, WooCommerce is your better choice for online business. If you just start building a site, the latter one is the more preferable option.

However, if you want the better technical support from the real expert team, you may try the excellent eCommerce web hosting services offered by one of the following leading web hosts.