As the content is the heart of websites of any kind, many webmasters prefer to come out meaningful and informative posts with a long paragraph to explain their thoughts and ideas in a detailed way. This might engage prospective readers on the sites in the past years, but now, as people are becoming more and more impatient, they might not keep scrolling down to read your lengthy article.
Hence, to guarantee a good reading experience and to reduce the bounce rate, you might want to divide an article into several pages to offer better presentation and readability. With WordPress, you can follow up an efficient procedure to split long WordPress posts into multiple pages.
In this article, we’d like to discuss the reasons to split posts into multiple pages on WordPress, followed by the procedures to do so.
Benefits of Splitting a Long Post Into Multiple Pages
Thousands of websites prefer the idea of splitting long posts into multiple pages due to the following reasons.
More spaces for advertisements
Generally, advertisements can be placed at the webpage sidebar, footer, header and post central location. No matter which place you prefer, you need to note that the number of ads must be no more than five. Otherwise, you may raise a bad impression to your readers as they are annoyed by dozens of ads when browsing your words.
This means that you can only place 5 ads to the maximum in one article. However, if you split this post into 3 webpages, then you can place 15 ads on every page at appropriate locations. As the advertisement spaces increase, your revenue from advertisements can boost up remarkably.
Higher page views
As the webpages for each post increase, the page views can accelerate accordingly. However, the key to success lies in the efficiency and quality of your content. If your article is not engaging, readers might not click on the next page option for further reading. Also, you’d better not to split an article into too many pages. Just use this method moderately.
Decreased bounce rate
As you split a post into several pages, readers may click on the other webpages to get the consequent information. This can reduce the bounce rate of your site, and in the meanwhile, increase your conversion rate greatly. But again, it is imperative to have attractive content and proper presentation to keep the audience on your site.
How to Split a Long post Into Multiple Pages?
If you are impressed by the benefits of splitting posts and are looking forward to doing this for your WordPress site, you need to execute a few steps.
To start with, you need to dig into your WordPress admin panel by entering your login credentials. In the dashboard screen, you should navigate to the Editor option presented in the Appearance menu.
On the next screen, you can find various theme files. Here, you have to look for the “single.php” file and open it in an advanced text editor. Then, you should paste the following line of coding into the ending part of this file.
<?php wp_link_pages(); ?>
Once the code is added to the file efficiently, you must save the file. Now, you can create a new and lengthy post, and paste the following code at wherever you want to create a split.
In the case that your post is too lengthy, you can add the snippet in multiple areas to create multiple splits. In addition to this, you must make sure that the editor is activated in Text view, but not in the Visual view.