Why and How to Use Heat Maps in WordPress?

Why and How to Use Heat Maps in WordPress?

Heap map is a kind of web analytics tool, with which webmasters are able to get to know how visitors behave on websites and identify potential issues that may be affecting their content’s performance. In this case, corresponding measures can be taken to improve the quality of webpage according to visitors’ preference.

In the following, we would like to help you learn more about heat maps mainly from two aspects – why and how to use heat maps in WordPress.

What Is A Heat Map & Why You Need It?

A heat map is data visualization which uses color to display data values in a two-dimensional image. There are different kinds of heat maps available, each of which has different focus on user behavior and interaction. You can check the detailed types of heat maps below.

  • Click heat maps that show where and what users click on.
  • Scroll heat maps which reveal how far visitors invest in your content.
  • Attention heat maps present you what areas are mostly viewed.
  • Mouse movement heat maps display what paths are mostly taken.

Using heat map analytics on your WordPress site is a great way to see how visitors interact with your site content. With this powerful tool, you can do website visitor tracking and get to know what they are exactly doing on your website, such as where people are clicking on your site and how long they have stayed on a certain web page.

By analyzing the results, you are able to improve your pages to present what your visitors would like to see. In this case, you can improve the function of your website, increase site traffic and even promote your online business.

How to Use Heat Maps in WordPress?

So, how to get your heat maps? There are a large number of paid options in the market. In this case, we use a free alternative named heatmap for WordPress – Realtime analytics to show you the details.

First, you should go to your WordPress admin, and then install and activate the plugin. Once done, the “heatmap” menu is added to the admin section. Click it and here will come the heatmap settings page.

Heatmap Setting

If there is an error like what we have pointed here, then you should go to heatmap.me to create an account.

After you have created one, return to the previous page and click the “Check now” button. Now, you can see the plugin status is Active, which means that you have successfully integrated your site with the heatmap plugin. If you want to use Javascript advanced customization, just check the box here.

Then, click “Save options”.

Activate Heatmap

Now that you have gotten everything ready, you can use heat maps to do real-time analytics for your WordPress site. Go to your website and find the heatmap option on the admin section. If you cannot find it, you need to hit Alt+Shift+H on the keyboard to make the option visible.

Click on it and there will be a pop-up asking you to log in using the account you have created just now. Then, the heat map for your website will be shown. Here, the statistics will clearly show you which sections of your site are popular and which are not.

According to these information, you are able to make improvement of your web content to optimize your site. As for what actions to take for improvement, we can give you some suggestions.

  • For areas that get much attention and most clicks, they are what deserve your efforts. Our suggestion is to promote the existing information and add more high quality content, from which you will be sure to benefit a lot.
  • For areas that have just a few or no clicks, remove them or create something more attractive and useful to replace them since the old contents are not popular with your visitors.

Conclusion

Being aware of what visitors are interacting with your site content is of great importance since it is helpful to optimize your content and attract more traffic.

Besides the plugin we mentioned, there are some other plugins that you can use to do website analysis. For example, Lucky Orange and SumoMe are nice options. What’s more, you can even use Google Analytics WordPress plugins to help do website tracking.