As the most widely used online search engine around the world, Google has a great many powerful SEO tools to analyse data and help make your website search engine friendly.
We are all aware of the fact that search engine preferred websites can be ranked highly with more traffic, and more traffic indicates more benefits. In this post, we have collected the best Google SEO tools for you to integrate with your website and optimize the whole site. Note that all of the tools listed below come with powerful functionality and are extremely easy-to-use.
Google Analytics
Google Analytics is a powerful tool for search engine optimization that is used by tremendous websites. A lot of excellent themes and templates are even integrated with Google Analytics so as to attract more users. Let’s see why it receives so many fans.
With Google Analytics, you can easily get to know a wide range of information related to site optimization, such as visitor traffic, the preference of your audience, the customer path, the strength & weakness of your site, and so on. Moreover, this tool also gives you an insight into the performance of all your campaigns. Thus, you are able to know precisely about the revenue, transactions, and much more business-related measurement of your website, according to which you can develop your eCommerce more effectively.
Visit the official site and learn more.
Google AdWords
Google AdWords is a great option for you to advertise your business and save many budgets at the same time. It also helps to evaluate the competitiveness and the monthly searching count of a particular keyword that you plan to use for advertising. With this tool, you are able to place your ads at the top, bottom or side of the search results page when people search relevant items on Google. Besides, you can display your advertising copy to people who speak particular languages or live in specific areas.
The greatest thing about using this tool is that you can have full control over the budget of your advertisements, and there isn’t any limitation on the minimum cost as well. What’s more, the cost incurs only when your ads get hits.
Visit the official site and learn more.
Google Webmaster Tools
Google Webmaster Tools is of great help in improving your web presence and keeping everything running healthily. By utilizing this tool, you are capable of confirming whether there are some irrelevant keywords that fail to bring your website traffic. If there do contain such words, you can investigate the most relevant keywords to your business accordingly and include them in important contents like page title.
The highlighted features of Google Webmaster Tools include identifying crawling issues, figuring out broken links, testing structured data, checking the indexing status, finding out manual penalty, and plenty more.
Visit the official site and learn more.
Google Trends
As the name implies, Google Trends tells you the current trending on the Internet. It offers you the historic and geographic information about the traffic of various search items, letting you learn whether the keywords and topics you choose are going up or down in Google search. In this case, it is easier for you to come out with relevant content and attract more visitors to your website.
Visit the official site and learn more.
Google Alerts
Google Alerts is an SEO tool that holds an important place in a lot of webmasters. With this tool, you are able to keep an eye on the topic you have chosen by receiving emails include contents about the keyword, the type of information you want to trace as well as the volume of the results that are pre-set by you. In addition, it is easier for you to track the latest Google results related to your topic and combine with other sources.
Visit the official site and learn more.
Google Public Data Explorer
Google Public Data Explorer offers great convenience for you to create large visual datasets that interest the public most, and the public data can be linked to or embedded on your own website. What’s more, there is no need to worry the related public data on your website are out of date as they change over time, because the links and embedded charts can update automatically.
Visit the official site and learn more.
Google Advanced Search
Google Advanced Search makes it easier for you to find relevant content by providing many different operators and syntax. With this tool, you are able to search pages that have similar URLs with your website, find websites that you have ever visited, and set customizable search settings. One of the advantages of this tool is that you can find relevant websites easily and try to convince them to make your page as an external link, which is helpful in increasing the traffic to your website.
Visit the official site and learn more.
