Actually, in addition to resorting to these SEO tips, correct and appropriate exercise of keywords throughout every post and page also has positive influences on the SEO for websites, serving as a part of crucial optimization strategies on the Internet. Considering some newbies may be unclear about how to realize search engine rankings, previously, we have covered several key points in this post to introduce top tips helping increase the rankings.
Here, we further elaborate on how to employ keywords in a proper manner throughout posts and pages for the sake of better SEO by digging deep to the essence of keywords. For more details, please check the following points.
Search and Spot Keywords in Major Engines
Most importantly, a clear idea of how many websites have already gained rankings for the keywords you want to apply brings you great insight into the competition which enables you to understand how tough to fulfill rankings for the keywords.
Therefore, it is advisable to appeal to searching keywords in major engines. Here, we take Google AdWords as an example that is broadly adopted by webmasters to test their keywords. Purchasing a sample campaign for keywords from Google greatly helps you be aware of the rivalry on the Internet.
Avoid Keywords Stuffing
In the process of incorporating keywords into articles for SEO, people are prone to overuse them unconsciously making counteraction. In the past, people took it as granted that more frequency of keywords in a piece of post, more rankings in search engines they gained. Nevertheless, the rules change. On August 30th, 2013, Google began adopting Hummingbird as its new algorithm, which is then officially announced on Sep. 26th.
This new one tends to pay more attention to posts with natural writing with a proper amount of keywords, and judges those articles with too many keywords as keywords stuffing. So, the frequency of keywords should also be taken into account. Just get rid of too much repetition that turns to be stuffing by varying your keywords.
Utilize Keywords in Post Titles, URLs, Links and Image Tags
The way search engines recognize information differs from humans by reading URLs, links and image tags. Taking this tutorial as an example, keywords work like the following list.
- Target Keywords: properly use keywords, SEO
- Title of Post: How to Properly Use Keywords Throughout the Post for Better SEO
As for the tag of images, it makes sense as one part of the optimization of image to boost ranking. If you have no idea of how to optimize images for your websites, this post includes some tips for reference.
Include the Keywords in Meta Description
It is universally acknowledged that keywords should be included in the URLs, titles of posts, page headers, also the main body of the articles. Nonetheless, some people lose sight of the significance of Meta description.
An excellent Meta description greatly interprets the main idea of articles.
The advantages do not end in this point. Meta description limits itself within 155 characters, which also shows itself in the searching results page and other social networking such as Google+, Facebook, Twitter, etc. Hence, it is commendable to include the keywords in concise Meta description to attract the eyeballs of readers.
Adopt Keywords as Internal Links
For those websites that have been launched for a period of time, it possesses adequate content that is relative to each other for reading. Using keywords with internal links effectively builds relationship between lately published posts and those older relevant posts playing a crucial role in increasing traffic. Moreover, these internal links applied in keywords are also another part on which search engines examine to make sure what exactly every post is about.
Advisably, just properly employ internal links on keywords to achieve search engine rankings and boost organic traffic of websites.
Through the above explanation at length, we have introduced totally 5 tips to adopt keywords correctly with a goal for better search engine rankings. In addition, the mistakes frequently made by people should not be looked down upon. If you are aware of the significance, then please refer to this post on telling you the tips on improving SERP ranking.