How to Track Social Metrics in WordPress Dashboard?

How to Track Social Metrics in WordPress Dashboard?

Have you ever wanted to track social media metrics or stats right from the WordPress dashboard? To be frank, this is not impossible, and you can get absolute access to the data that reveals how your content is perceived and consumed by visitors using serial tracking solutions.

Based on features and popularity, we’d like to take the example of a lightweight social media metric tracking tool named as Social Metrics Tracker here. Note that, the freemium plugin can work right from the WordPress backend, with little effort and time required. Below are more useful details.

About Social Metrics Tracker

It’s great to know which content can work best for your website and which content should be extended for more social shares by tracking social media metrics. The “Social Metrics Tracker” plugin makes the whole process an absolute cinch by getting dynamic stats from popular social networks, including LinkedIn, Twitter, Facebook, Google +, Pinterest and much more.

More importantly, the “Social Metrics Tracker” can not only give you an insight into popular topics and future analysis, but also can identify how many times every single post has been shared on the above-mentioned social networks. As is displayed, this plugin is compatible up to the WordPress 4.2 version.

Download URL: https://wordpress.org/plugins/social-metrics-tracker/

About Social Metrics Tracker

How to Use the Plugin to Track Social Metrics in WordPress?

As usual, the first important thing you must do is to enable this “Social Metrics Tracker” in WordPress. To do this, just log into the administrator panel and go directly to “Plugins” > “Add New.” As this plugin is free to use, you can choose to add it from the “Plugin Directory” page. Make sure that you would install and activate the right plugin from the displayed results. Note that, this newly-added plugin will be stored as one of the “Installed Plugins” as below.

Installed & Activated Social Metrics Tracker

Run Your Full-Sync
To have a closer look at the plugin settings, you will need to enter this “Social Metrics” tab from the left-hand sidebar. As you may notice, this plugin will prompt you to perform a one-time full sync. Note that, it always takes a little while to generate social metrics/stats. And only if there are some published posts/pages and the WordPress Cron system is working properly can you get statistics from the below Social Metrics dashboard.

Run Your Full-Sync

To be frank, all of your posts/pages will be queued for an update as soon as you activate this WP plugin. In most cases, the social data is updated every few hours, and you couldn’t see a post placed for an update within the above dashboard. It is recommendable to visit the following “Configuration” tab firstly provided that you already have custom post types.

Set General Options
Assuming that you’ve entered this “Configuration” section, we will walk you through the included four tabs one by one. From the first “General Options” tab, you will be required to make personalized settings on the display of data and the operation of this plugin. To be precise, you are able to decide whether track a post, page or both from popular social networks. In the meanwhile, you can also set the “Report Visibility” and “Data TTL (the length of time to wait between updates)” using the correspondent drop-down lists.

Set General Options

Also, if you wish, it is possible to display a “Dashboard Widget” with social metrics. The rest of the options enable you to specify the default “Sort Order”, “Date Range” and “Posts per Page.” Note that, each option is pretty self-explanatory, and you can configure it to your requirement. Do remember to press the “Save Changes” button before continuing.

Set Default Options

Make API Connection & Google Analytics Settings
As your social stats would be retrieved from the public API key that every social network offers, you will need to define the way connecting to your Facebook account. This plugin empowers you to fetch public data, but you’d better fetch the Graph data via Facebook API key.

Make API Connection Settings

One spotlight of this tracking solution is you can display and synchronize the page view data from your own Google Analytics. Setting up such a Google developer account is a great way to interact with your APIs for Google services, and you can follow the given instructions to get the whole setup process done.

Make Google Analytics Settings

Specify SSL Protocol & Advanced URL
As is showed in the next screencast, there are more advanced options inside the last “Advanced Domain/URL Setup” tab. To name a few, you will be able to decide whether or not collect data on non-secure or secure URL protocols in this “SSL Protocol” section. At the same time, you can retain old metrics when migrating between domains by filling in the “Migration Date” and “Old Base URL.” By the way, the frequency of fetching old data can also be specified within the bottom “Performance Options” section.

Specify SSL Protocol & Advanced URL

Important to Note: If you have the need to export social stats collected by this “Social Metrics Tracker”, you can go back to the above “Export Data” and press the “Download Export File” button to proceed. Pay attention that, it may take a while to accomplish this download task.