Facebook is a social utility that used by people to connect with their friends, relatives, and others who work, study and live around them, but now, it is often used by webmasters to promote their websites.
This is because Facebook now has over one billion active users, which gives webmasters a huge opportunity to interact with different people and persuade these people to visit their websites.
Remember that you can hardly have a real successful and popular website without enough exposure on the web, after all, starting a website is not just about posting quality content, it’s about making lasting, sincere connections with people. And Facebook is the most appropriate platform.
In this article, our editors have listed some useful tips for you to promote and drive traffic to your website via Facebook.
1. Complete Personal Profile
Your personal profile is the best advertisement to show the world what your website is talking about, so you have to deal with it seriously. Generally, you need to complete nine parts, including your Profile Picture, Work and Education, Living Location, Relationships and Family, Basic Information, Self-Introduction, Contact Information, Favorite Quotations, and History by Year. Here, you need some skills to fill out the profile as your goal with Facebook is to promote your website.
In fact, people will come to your Facebook page before going to your website, so you need to give them a good impression at first. And choosing the right profile image and the cover picture is the most effective way. You can upload a professional photo that portrays the image of your company or products if you have built a business website, and you can also upload a casual headshot of yourself to put a personal touch on your page if your website is a personal one.
In addition, as your Facebook page is the place where you want to drive more traffic to your site, you need to make a strong connection between the two. So do not forget to make a brief explanation of your site when you are writing something about yourself in the Self-Introduction section, add the URL of your website in the Contact Information section, as well as edit your website’s starting time when you are finishing the History by Year area.
Last but not least, never put the detailed information about yourself like your geographical location, working company, real mobile phone number, and even the name of your relatives or friends. Because once this information has been exposed online, you might be exposed to some potential dangers. Note that what you should introduce in detail is your website.
2. Utilize Facebook Like Button
Facebook Like button is a simple but useful plugin that helps your site visitors easily show their likes of your content, and quickly share it with more people. Once someone has clicked on the button which is placed on one of your webpages, then your content will be automatically displayed on that person’s timeline and their friends’ news feeds, meaning that you can get more chances to get your content viewed by more people.
Besides, the Like button also displays the number of visitors who like your content and may show a full or partial list of those people. This feature of Like button can undoubtedly drive more traffic to your site, after all, it is a human nature that people are more likely to feel interested in your site if they see so many people have already liked your content.
3. Utilize Facebook Follow Button
This Follow button is helpful to let people follow the updates of your website. Once you have published a post on Facebook to inform people that you have something new on your website, then your friends and followers will get the information immediately. Note that one of the easy ways to start promoting websites on Facebook is by informing your Facebook fans about website updates.
4. Publish RSS Feeds
You can do this by making use of the Facebook RSS Graffiti App or RSS Feed Reader App, which allows you to publish your website updates from RSS feed on your Facebook page and groups. Thus, people can read a snippet and see the attached image of the post. The function of this program is much like that of the Follow button, but the only difference is that you can decide to publish the RSS feeds automatically or manually.
5. Facebook Fan Page
You can create a Facebook fan page in https://www.facebook.com/pages/create/, which allows you to easily interact with your fans and send out mini-posts about your site. Once you get your fan page to be popular, you can have more fans and more visibility on Facebook, which results in more chances to promote your website. Besides, as your fan page becomes more visible in the Facebook community, more people will share content from your Facebook fan page, meaning that the information of your website can be seen by more Facebook users.
In fact, there are so many other ways of promoting your website via Facebook, such as joining network groups, creating community, sending friend requests, following people who follow you, and posting interesting content.