With the increasing need for internet marketing in the present era, companies have come up with several types of innovative techniques. As social media marketing and basic advertisement have become common for the promotion of products, blogging turned out to be a new marketing technique.
The increasing popularity of blogging has created scope for a remarkable marketing strategy known as guest posting. In this article, we have discussed the guest posting and its advantages to the corporate organizations.
Idea and Definition
Starting with the definition, guest blogging is a method wherein you write a post and publish it on other blogger’s blog. Now, you must be thinking as to why you should publish your post on somebody else’s blog. The answer to this query is – because it can help you in improving your blog’s result on the Search Engine Results Page (SERP), reach a wider audience and many more. With that being said, you can participate in this process in either of the two ways, i.e. either by writing and publishing your post on another individual’s blog or by allowing others to write and publish on your blog.
Although this kind of blogging is a powerful method of creating business relationships, tons of bloggers don’t grab the opportunity to practice it. This mainly happens because these bloggers consider it as just another inefficient strategy that only has buzz in the market. Also, some people come up with the view that a blogger publish content on another blog only when he feels that the content is not up to the mark. However, tremendous numbers of individuals have been writing guests posts consistently as they enjoy the benefits provided by this marketing strategy.
Benefits of Guest Posting
After coming across the basic idea of this virtual marketing strategy, it is time to discuss the benefits of posting comments as guests.
Building Networks and Relationship
Every blogger wants good-quality content. Being a blogger, if you write and publish on somebody else’s blog, the probability of receiving appreciations from the host blogger is high. This creates a scope for building strong relationships with other bloggers. As the bloggers are quite influential, you can achieve various goals by getting into the community of successful bloggers.
However, if you are a newbie, you should remember that this marketing strategy demands your efforts and consistency. Most of the bloggers, even the most successful ones, receive just a few tweets or comments in the initial stage. Therefore, you should be consistent enough in your activities to be an effective guest blogger and build relationships with other bloggers.
Improving SEO Rankings
You must be puzzled as to how can your blog’s SEO rankings improve when your post is getting published on another blogger’s site. Well, while you are offering you guest post to somebody else, you should make a non-negotiable deal with him that your blog’s reference should be added in the post.
When a host blogger publishes your content, he adds a link to your site somewhere in the post. As the link is commonly placed either at the beginning or the end of the post, it receives the attention of the readers. As a result, the subscribers of the host blog start visiting your blog. Overtime, this becomes a good SEO technique because search engines notice that a huge amount of traffic is driven to your blog.
Discovering Business Opportunities
You can discover various kinds of business opportunities by writing a good quality post and getting it published on a highly powerful blog. Tremendous numbers of businessmen and companies stumble upon the renowned blogs, looking for some great services. If you showcase your quality of work through your guest post on one such blog and back it with an attention-grabbing blog, you may discover new business opportunities.
The key to success is providing remarkable content because that’s the only thing that the prospective companies look for.
Attracting More Audience
Being a basic blogger, you mainly receive views and comments from a limited amount of audience who comprise of the people that know you personally. Even if you are doing great as a writer, you can attract only a few audiences to your blog.
But, when you provide the same, good-quality content on a popular blog, you attract a tremendous amount of audience to your site by creating a positive impact on their mind. As this traffic come impressed by your content quality, most of the audiences become regular viewers or subscribers of your blog.
Enhancement in Social Media Presence
As social media are the most preferred platform to share impressive things, host bloggers as well as impressed audiences share your post or blog link on their social networking profiles. This creates a remarkable scope for driving more audiences into your site.
Adding to it, some popular businessmen get in touch with you through the social media. This ultimately results in increasing your social media presence.