Reasons and Resolutions to Fix the Sudden Traffic Drop

Reasons and Resolutions to Fix the Sudden Traffic Drop

You may work hard to increase your website traffic by coming out the quality and worth-reading blog posts, collaborating with some top blogs, promoting your site on all the popular social networks, optimizing the whole site for the higher location on the search engine result pages. After all, you know that all the efforts put on your site make no sense if no one comes to check your content.

Now, just imagine that one day, you find a huge drop for your traffic with unknown reasons, how frustrating it can be. In this case, we have listed some common reasons as below for the sudden traffic drop, along with the corresponding resolutions to deal with the issue.

Reason No.1 – You Have Changed the Design on Your Site

If you have replaced your current website template, re-designed the overall layout, changed the navigation menu, removed the sidebar, footer, header and many more, you are likely to encounter the sudden traffic drop. After all, search engines have to re-evaluate your site with the new design in place, and your current traffic juice will be declined to some extent.

As researched on the web, the modification of website design, no matter the major one or the minor one, can result into a traffic decline ranging from 3% to 5%.


In the common situations, you just need to wait for a few weeks as the lost traffic can be recovered automatically. However, if not, you need to carry out the following tasks.

  • Review your current template to figure out whether there are some coding issues.
  • Ensure whether your website navigation is user-friendly, allowing readers and searching spiders to browse, crawl and index effectively.
  • Make sure that the current design is 100% responsive, so that people can have a good reading experience no matter which device they use.

Traffic Drop

Reason No.2 – You Have Deleted Some Posts and Pages

It is possible that you have removed some of your blog posts or webpages that contain the outdated information or come with the poor-written content, but end up having a decline of online traffic. Generally, this is caused by the following reasons.

  • Your deleted posts or pages are linked with other articles. Thus, the removing practice destroys the structure of internal links.
  • These posts have earned some ranking scores for you. Once they are deleted, the scores disappear and your traffic drops.
  • Search engines dislike some websites that have the sudden deletion of contents, so lower your online ranking with decreased organic traffic.


In fact, instead of removing your published posts and pages, it would be better for you to optimize your old content with up-to-date information and error-free writing. Even, you can bring more traffic to your site by promoting the updated content on the social platforms. Detailed information can be found from this page.

Reason No. 3 – You Have Stopped Blogging for A While

If you regularly post a new article on a daily basis, and then, stop blogging for some weeks, you may view an immense drop for your traffic.

After all, searching engines prefer websites that are always coming with fresh content for crawling and indexing. Besides, the searching robots will form a special frequency for checking your site after analyzing your updating habit. Therefore, if you stop adding new words to your site regularly, you may find a downside of your online ranking and natural traffic.

Stop Blogging


There is no other resolution but insist in updating your site on a regular basis. Personally, we recommend you to publish 3 posts a week. This level of frequency allows you to keep your site running easily without the heavy blogging burden.

Reason No.4 – Your Backlinks Fail to Be Accelerated Properly

Purchasing or exchanging backlinks are the widely-adopted methods for increasing website traffic. However, if you encounter the sudden disappearing of backlinks, your traffic may drop to the bottom line quickly.

In addition, if you fail to accelerate your backlinks regularly, your traffic also can be harmed to a large extent.


To deal with this aspect with quality backlinks, we have summarized the following effective tips.

  • No matter you are going to buy or exchange backlinks, your target websites must be the quality and popular options. As these sites are less likely to be punished by searched engines and rarely encounter any downtime, your backlinks can work properly all the times.
  • Never put all or multiple backlinks into a single website. After all, if it goes offline, your backlinks simply cease to work.
  • The number of backlinks needs to be boosted on a regular basis. If you get a large number of backlinks for this month and none for the next month, your traffic can be affected negatively.
  • The anchor texts of the backlinks need to be inserted in a natural manner.

Reason No.5 – Your Website Is Hacked

The hacking issue is irritated for all the webmasters, which may mess up your contents and take your site down from the web. In addition, if your website is backed by some bad guys, your online traffic may also be stolen.

Some of these hackers will insert the malware or virus links into your site, resulting in a downtime that lasts for long. Also, they may add some bad contents that are disallowed by search engines, making your site penalized or blacklisted by the searching robots. Besides, hackers may steal your traffic by redirecting your readers from your site to their contents.

Your Website Is Hacked


Previously, we have already introduced the detailed steps about how to fix the hacked site, giving you some instructions to bring your site back to the normal situation. After that, your stolen traffic will come back within a few weeks.

If not, you need to ask for a review from search engines, for your site might be blacklisted due to the hacking issue. Once passing the review, the traffic can be recovered sooner or later.

Reason No.6 – Your Site Is Issued Penalties by Search Engines

It is possible that your website is penalized by search engines. Once this happens, your online ranking will be declined greatly, resulting in a sharp decrease of website traffic.

In short, search engines will ban your site or lower your ranking when you use some manipulative or Black Hat SEO techniques, such as keyword stuffing, link farming, comment spamming, content scraping, doorway pages and many more.

To figure out whether you are penalized, you can use the Google Webmaster Tools. After logging in using your account, you simply need to navigate to the Message section to find the notification that your site is issued the manual penalties in the searching results.

Manual Penalties


To be frank, the bad effects of search engine penalty can be deadly. Therefore, if your traffic is declined due to this reason, you have to take times and efforts to bring it back.

  • Build up the internal links and the external links in a strategic manner.
  • Come out premium blog posts with fresh and hot topics.
  • Promote your website on the social networks, forums and communities.
  • Publish press releases from the reliable platforms.
  • Carry out the strategies of one-page SEO and optimize your site thoroughly.

Reason No.7 – The Ranking Algorithm Is Updated

Search engines change and update their algorithm constantly to better rank the websites. Therefore, if your website no longer meets their standards, your natural ranking will go down, along with a sudden drop in traffic.


You have to note that the recovery of lost traffic that is due to algorithm update can be difficult, and there is no shortcut available to deal with it. The only thing you can do is to keep an eye on the algorithms and optimize your site accordingly. For this, you can head over Moz regularly – a popular SEO blog that is generally the first one to report the algorithm updates of all the major search engines.

Besides, you’d better never adopt the Black Hat and Grey Hat SEO methods, for they will destroy the long-term stability of your site.