At present, the quality of website content has a huge impact on your website ranking. In this case, many webmasters take times and efforts for coming out the quality articles that are preferred by search engines; thus, their blog posts can be ranked highly in the searching result pages. However, only a few of them have realized that human beings are their actual readers, and the readability of a blog post is much more important than anything else.
In the following, we’d like to explain this part in detail, telling you what is article readability, as well as how to check and improve readability score of your website.
General Knowledge about Post Readability
To put it simply, readability indicates the ease for a reader to understand your written blog posts. Studied since the 1880s, this aspect has gained a high level of significance gradually. After all, no matter how many efforts you have put into your website design, SEO, content and many more, your final goal is to have your words checked by as many readers as possible without any hassle.
Basic Formulas to Measure Post Readability
At present, there are a lot of formulas to measure the readability of a blog post, the majority of which will look at the number of syllables for a single word, the number of words for a single sentence and the number of hard sentences for the whole post. Here, we have listed four commonly used ones in the following.
- Flesch Reading Ease or Coleman Liau – These two formulas indicate how difficult an English post can be understood based on the length of words, sentences and paragraphs. The lower score means the higher level of reading difficulty.
- Kincaid Grade Level or Gunning Fog – These two formulas indicate the years of education required to understand the post on the first sight. The lower score means the lower level of reading difficulty.
How to Check the Readability Score of Your Blog Post
If you want to check the exact readability score of your blog content, we have introduced some simple methods in the following.
In fact, if you utilize MS Word to edit your blog posts, you can check its readability score before making it online with ease. There is a built-in readability checking option in this tool.
Here, you simply need to click the Review tab from the Tools bar and press the Spelling and Grammar button. Only one or two seconds later, you can find a pop-up box. From its bottom, you can find the Readability section that showcases your scores for Flesch Reading Ease and Kincaid Grade Level.
According to the support article of Microsoft Office, it would be better for you to get the score ranging from 60 to 70 for the Flesch test and the score ranging from 7 to 8 for the Kincaid test.
This is an online tool used for the calculation of post readability. To use it, you simply need to enter this page and paste your content or offer the post link. A few seconds later, this tool will showcase your scores for different formulas. You can check the sample result in the following.
Note that this tool is used for English texts primarily, but also works fine for some other popular languages. In addition, one highlight of this online tool is that it lists some sentences that are recommended to rewrite for the improvement of readability.
How to Improve Readability Score of Your Blog Post
After checking your readability score, now, it is time to improve it so that your readers can be ensured with the good reading experience to understand your words easily. In the following, we have listed some simple steps for you to take considerations.
Step 1 – Identify Your Target Reading Level
To begin with, you need to have an analysis on your target readers and topic niches, figuring out the working readability level of your website content. For instance, if your website is about some technical items and is for some developers, you can afford the high scores for both Gunning Fog test and Coleman Liau test. However, if you are running a personal blog site for sharing something interesting and popular, you’d better achieve a high score for the Flesch test.
To have the better understanding of your target level of readability, you can carry out some experiments and make the analysis. For instance, you can find out multiple leading websites that are within your niche, check the readability score of their popular posts and analyse their writing styles. Thus, you can edit and modify your own blog posts accordingly based on your target reading level.
Step 2 – Rewrite Some Extremes in the Very Beginning
Now, you need to take times for getting the readability score of your existing articles and find out the posts that are significantly below or above your target reading level. For these old posts, you need to improve or rewrite them firstly, as they affect the overall readability of your entire site greatly.
Step 3 – Make the Minor Modifications
In the following, we have listed some detailed rules that are useful for improving your content readability.
- In fact, most of your readers will not read your word one by one. They just scan the article. In this case, it would be better for you to keep your words simple and sentences short; so people can scan the content easily.
- No one likes the long paragraph, so you can make each paragraph as short as possible, coming with a few sentences only.
- In addition to the textual content, the typography is also important for the improvement of readability. After all, if the words on your webpages are of improper sizes and styles, the reading experiences can be negatively influenced.
- You need to guarantee enough white spaces for your webpage. If the content blocks are close to each other, you should add proper padding and margin for them.