If you are still struggling on building a successful web presence, but simply have no idea where to start, then WordPress will come to a rescue. WordPress is not a stranger for any webmasters, even for the newbie. It was first released on May 27, 2003 by Matt Mullenweg, but has soon become the largest self-hosted CMS and blogging tool in the world. At present, over 60 million people have chosen WordPress to power their websites, and the number continues to soar dramatically.
As you may wonder why WordPress can be so popular, and why so many large corporations choose this publishing platform to build their official websites like GM, UPS, eBay, Sony, BestBuy, and much more, our editors, therefore, have listed the following benefits of using WordPress for web presence.
With WordPress, you can easily build a new site within minutes, from a personal blog or a professional portfolio, to a business portal or an online community. It has a very intuitive and user friendly administrative interface, which makes adding new pages and contents, inserting media, scheduling publication, previewing and formatting post a simple thing. You only need to login to the GUI based dashboards, then you can create, edit, or delete anything with the click of a few buttons, even if you are the non-tech person who is unfamiliar with content management system.
WordPress is an open source platform, which means the source code is available to the general public for utilization or modification from the original design, so you are free to install, modify, extend, or distribute it. Besides, it applies to the GNU General Pubic License, which is intended to make sure that WordPress is free to all its users, thus you can use it in any way you like without the need of paying for the licensing fees. Note that freedom is the foundation that WordPress is built on, and the term “free” not only refers to the price, but also refers to your complete control over this tool.
Easy to Install
WordPress is famous for the ease of installation. This is a simple process and takes less than 5 minutes to complete. You only need to download and unzip the WordPress package, create a database on your web server, upload the WordPress file using an FTP program, and finally run the installation script by accessing the URL. Not familiar with FTP and MySQL database creation? It’s fine! There are a lot of web hosts offering the 1-click installation tools to automatically install WordPress for you, among which the SimpleScrips – developed by the leading web hosting company BlueHost – is the most user friendly one. If you require a detailed WordPress installation guide with this installer, then read the first 6 steps in this article.
Extended Functionality with Plugins
There is a large group of developers creating powerful WordPress plugins constantly, which allows you to extend the functionality of your WordPress site without the need of learning some IT knowledge or hiring a web developer, and the only thing you need to do is downloading your preferred one and installing it with a few simple clicks. At present, you can freely download more than 26,000 plugins available in wordpress.org, with which you can easily add social media, discussion board, complex photo galleries, spam protectors, calendars, search bars, search engine optimizer, and hundreds of other cool features. Note that these plugins are either free or reasonably priced.
To stand apart from millions of websites available on the web, you need to give your sites an attractive and unique looking, and WordPress offers you plenty of opportunities for customization. You are totally free to control the layout, color, and overall style of your sites with quality WordPress themes. WordPress has 2 default themes, but if you don’t like you can go to the theme directory to find your preferred one, either paid or free.
WordPress offers the ultimate search engine optimization right out of the box. The code is clean, consistent, and streamlined with simple HTML, which makes it easy for search engines to find and index the content. Besides, if you want to further enhance the rankings of your site, you can add meta tags to all your posts, pages, and images, or simply install a SEO plugin. Note that search engines, especially Google, love WordPress sites, and always get them in high search result positions.
Social Networking Friendly
WordPress has integrated with all forms of social networking platforms like Facebook, Twitter, Google+, YouTube, Linkedin and much more, so there is no need for you to go to each one, login, and make a post to notice people that you’ve just published a new post on your website.
Strong Community Support
As the most popular open source publishing platform on the web, WordPress has a large and supportive community, with thousands of designers, developers and professional webmasters out there to help you if you get stuck. Therefore, just post your question on the support forum, and no matter how hard or complicated your question is, there is always someone out there who can answer it for free. Besides, this thriving community also has many WordPress related tutorials for you to learn some knowledge, as well as the WordCamp or Meetup for you to share your own WordPress hosting experience.
WordPress is undoubtedly the best CMS and publishing tool, but if you want to set up a successful website, only WordPress is not enough, because you also need a reliable web hosting company. After reviewed hundreds of WordPress web hosts, we finally decide to recommend the following 3 companies, which not only far exceed the technical requirements for running WordPress, guarantee great website performance and responsive technical support, but also give you a lot of beneficial extras like advertising credits and free domain name.