Online popularity has become an important topic for every website existing on the internet world. Every website owner wants his website to be popular so that millions of individuals can visit it to explore its offerings. Although Google does the job of ranking websites, several online organizations and tools have formed for doing the same task.
Out of the bunch, an efficient site that facilitates ranking of the website is Alexa. Emerging as a useful tool for websites, thousands of website owners and developers seek the ways as to how to improve Alexa ranking considerably.
In this article, we discuss the working procedure and benefits of Alexa followed by the tips on how to improve Alexa ranking.
How Alexa Works to Rank Websites?
Alexa is an organization that ranks the websites as per some statistics, tools and algorithms. It is a tool that allows you to check the effectiveness of your site. Before knowing more, it is imperative to state that the ranking made by Alexa has no relation with the actual search engine rankings.
To be precise, Alexa uses the data collected from the browsers that have the Alexa toolbar installed in it. It develops statistics according to the browsing habits of the individuals or companies who use Alexa toolbar enabled browser. Overall, it ranks every website on the basis of its traffic inflow due to relevant content and Search Engine Optimization (SEO) practices.
Benefits Brought by High Alexa Ranking
There are several benefits that you get if you have high Alexa ranking. First of all, you can compare your site with your competitors through the “Compare Sites” option and check which is leading the industry.
Secondly, you get high bids from potential advertisers for the advertising space on your site. Thirdly, as Alexa ranks your website on the basis of the traffic, you can keep an eye on the performance of your website.
Overall, it is a great tool for improving your website’s ranking on search engines as you can monitor and improve your site’s performance.
Tips for Improving Alexa Ranking of a Website
If you are looking for techniques on how to improve Alexa ranking, here are some effective measures for your website.
Develop Qualitative Content
Content is the heart of every website. Big companies manage to drive in a massive amount of traffic on their websites by offering quality content. You should focus on the quality of content and develop articles that suit the niche of your website.
For example, if you own a fashion apparel website, the articles you publish must be about fashionable items or styling. Publishing an article about kitchen appliances in your fashion apparel blog can be irrelevant.
Apart from it, you should make sure that the content is not only well-written but also unique. Adding to it, the presentation must be eye-soothing so that the visitors can feel it a pleasure to read multiple articles.
Optimize Keywords and Images
It is very imperative to use the keywords efficiently because it ascertains the position of your content in Search Engine Results Page (SERP). The articles you publish must consist of keywords throughout the article. However, this doesn’t mean that you should overload your content with keywords.
You should use a powerful tool to determine the most suitable keyword for your article. Then, the keyword should be entered into the article appropriately. You can also include a keyword in the URL of the page containing the article.
In the case of image optimization, you should upload small-sized images of good quality and add descriptions involving the keywords.
Generate Quality Backlinks on your Site
Although using backlinks for bringing in traffic to the site is one of the oldest strategies, the good news is that it still works! Alexa takes this strategy of driving traffic back to the site into consideration and improves the site’s ranking when the process is genuine.
Hence, you can make networks with some good websites and practice guest posting technique for bringing in traffic to your site. The key points that you should remember are that the sites you’re connected with must have a good reputation in search engines, and the anchor text should be powerful.
Create a Mailing List
If your website is visited by considerable amount of traffic, then you can opt for this strategy of improving Alexa ranking. You can offer subscription forms to your visitors so that you can have their email addresses.
Once you build a mailing list, you can send emails to your subscribers, telling them about new articles or posts on your site. This is one of the most effective ways for advertisement of websites or blogs. Hence, you should be consistent in publishing interesting content on your site followed by appreciable emails to your existing subscribers.
Register Your Presence on Social Media
The fact cannot be denied that social media has become a remarkable platform for marketing. All the big names in every industry promote and share their products on social networking sites to reach the maximum audience. You should sign up in some leading social media such as Facebook and Twitter for reaching out to a massive audience.
Sharing updates and products on social media brings in more traffic to your site, increasing your Alexa ranking. Therefore, you can enhance your audience with involving the need for any third party sources. Also, it allows you to register your presence and operate on a global market.
Install Alexa Rank Toolbar
Last but surely not the least, you must have the Alexa Rank Toolbar installed in your browser. If you use multiple browsers on your desktop, make sure that the toolbar is installed in each of your browsers.
With the presence of this toolbar, you can check your Alexa ranking in the most convenient way. When you implement activities to bring in more traffic to your website through quality content and effective search engine optimization, Alexa considers your efforts and improves your position in its rankings. However, you should keep in mind that the process should be consistent in order to achieve the best possible results.